Advertiser profile
AMP
Dimension scores
Volume & Velocity
Longevity (winner-proxy)
Format Coverage
Production-Quality Mix
Concept Diversity
Funnel Coverage
Brand & Craft
Posture · generated
AMP operates at maximum publishing intensity, scoring 100 on volume and velocity, but its longevity proxy sits at just 11.5, signaling that few creatives sustain as winners. The library is entirely static, 14 statics and zero video, yet spans 7 distinct concepts and earns a tagged concept-diversity score of 100, suggesting broad experimentation within a single format. Format coverage is moderate at 54.4, constrained by the absence of video. Production leans low-polish, with only 14% studio-polished assets and a tagged production-quality mix of 61.7. With a distinctiveness score of 20.6 against a category sameness index of 40.1, AMP differentiates modestly from category norms. Tagged metrics remain experimental.
Dimension profile
Production map · brand/benefit × lo-fi/hi-fi
Distinctiveness vs category
0 = typical of the category, 100 = unique. Longevity is a winner-proxy; experimental dimensions are not yet validated (§8).
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