Advertiser profile
AMP
Dimension scores
Volume & Velocity
Longevity (winner-proxy)
Format Coverage
Production-Quality Mix
Concept Diversity
Funnel Coverage
Brand & Craft
Posture · generated
AMP runs a high-volume, high-velocity creative program (volume and velocity 100.0) but its winners rarely persist, with a longevity proxy of just 9.2, signaling weak performance staying power. The output is entirely static, 14 static and 0 video, which caps format coverage at 54.4. Concept diversity is strong at 83.8 across 6 distinct concepts, and tagged funnel coverage and brand craft both score 100.0. Production quality is the clear gap: only 14% of creatives are studio-polished, yielding a production-quality-mix of 35.1. Against a category sameness index of 37.9, AMP's distinctiveness sits at 25.1, indicating it leans closer to category norms than apart from them. Note that funnel, brand-craft, concept, and production figures are experimental model tags, not validated.
Dimension profile
Production map · brand/benefit × lo-fi/hi-fi
Distinctiveness vs category
0 = typical of the category, 100 = unique. Longevity is a winner-proxy; experimental dimensions are not yet validated (§8).
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