Advertiser profile

Australian Retirement Trust

← all advertisers

Dimension scores

Volume & Velocity

55.4trusted

Longevity (winner-proxy)

100trusted

Format Coverage

76.3trusted

Production-Quality Mix

57.4exp

Concept Diversity

100exp

Funnel Coverage

78.4exp

Brand & Craft

100exp

Posture · generated

Australian Retirement Trust runs an established, performance-validated creative operation, with longevity scoring a maximum 100.0 and 10 proven long-runners signaling durable winners. Format coverage is solid at 76.3, though the mix skews heavily static at 15 statics versus 3 videos. Volume and velocity sit mid-range at 55.4, indicating steady rather than aggressive output. Distinctiveness against the category norm reaches 29.1/100 in a low-sameness category (37.9/100), so differentiation is modest. On experimental tagged dimensions, concept diversity and brand craft both hit 100.0 across 8 distinct concepts, funnel coverage reaches 78.4, and production quality mix is 57.4 with 72% studio-polished. Treat tagged signals as unvalidated and longevity as a performance proxy.

Dimension profile

Production map · brand/benefit × lo-fi/hi-fi

hi-fi · brandhi-fi · benefitlo-fi · brandlo-fi · benefit

Distinctiveness vs category

29.1/ 100

0 = typical of the category, 100 = unique. Longevity is a winner-proxy; experimental dimensions are not yet validated (§8).

Creatives · 18 with assets

ac8111604447
ac8111604447video4:518s★ 187d

“Sharing super details with your new employer is easy”

production_quality
studio_polished
format_observed
video
concept
ease_of_switching
hook_type
talking_head
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
consideration
cta_label
Learn more
ac8182583620
ac8182583620static4:5★ 157d

“Combine your forgotten, lost or unclaimed super”

production_quality
studio_polished
format_observed
single_image
concept
consolidation
hook_type
n/a
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
awareness
cta_label
Learn more
ac8182519972
ac8182519972staticother★ 157d

“Retire well with confidence”

production_quality
studio_polished
format_observed
single_image
concept
retirement_outcome
hook_type
n/a
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
awareness
cta_label
Learn more
ac8182614935
ac8182614935static4:5★ 157d

“Retire well with confidence, super tax free from 60”

production_quality
brand_template
format_observed
single_image
concept
retirement_outcome
hook_type
n/a
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
awareness
cta_label
Learn more
ac8182631210
ac8182631210staticother★ 157d

“Is your super monster on track for retirement?”

production_quality
brand_template
format_observed
single_image
concept
retirement_outcome
hook_type
n/a
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
consideration
cta_label
Learn more
ac8182531044
ac8182531044staticother★ 157d

“Retire well with confidence using Australian Retirement Trust”

production_quality
brand_template
format_observed
single_image
concept
retirement_outcome
hook_type
n/a
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
awareness
cta_label
Learn more
ac8182541895
ac8182541895staticother★ 157d

“New job, new super fund — roar into your next chapter”

production_quality
studio_polished
format_observed
single_image
concept
life_moment
hook_type
n/a
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
awareness
cta_label
Learn more
ac8182573311
ac8182573311staticother★ 157d

“Finish awakening your monster super, complete application today”

production_quality
studio_polished
format_observed
single_image
concept
other
hook_type
n/a
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
conversion
cta_label
Sign up
ac8182517723
ac8182517723staticother★ 157d

“Bring every bit of your super monster together”

production_quality
studio_polished
format_observed
single_image
concept
consolidation
hook_type
n/a
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
awareness
cta_label
Learn more
ac8259140968
ac8259140968video4:522s★ 120d

“Awaken your super today with Australian Retirement Trust”

production_quality
studio_polished
format_observed
video
concept
other
hook_type
visual_spectacle
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
awareness
cta_label
Sign up
ac8326856053
ac8326856053static4:5

“Join the award-winning monster super fund”

production_quality
studio_polished
format_observed
single_image
concept
awards_credentials
hook_type
n/a
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
awareness
cta_label
Sign up
ac8326804639
ac8326804639static4:5

“Join the award-winning monster super fund”

production_quality
studio_polished
format_observed
single_image
concept
awards_credentials
hook_type
n/a
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
awareness
cta_label
Sign up
ac8416270209
ac8416270209static4:5

“Award-winning super fund with recognised industry accolades”

production_quality
studio_polished
format_observed
single_image
concept
awards_credentials
hook_type
n/a
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
awareness
cta_label
Learn more
ac8416278380
ac8416278380video4:515s

“Discover over 3,000 member deals and discounts”

production_quality
brand_template
format_observed
video
concept
other
hook_type
slow_open
emotional_vs_rational
rational
offer_vs_brand
mixed
funnel_stage
consideration
cta_label
Learn more
ac8429795878
ac8429795878static4:5

“9.77% p.a growth over the past 10 years”

production_quality
studio_polished
format_observed
single_image
concept
performance_proof
hook_type
n/a
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
consideration
cta_label
Learn more
ac8429868249
ac8429868249static4:5

“9.77% p.a. over the past 10 years”

production_quality
studio_polished
format_observed
single_image
concept
performance_proof
hook_type
n/a
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
consideration
cta_label
Learn more
ac8446609124
ac8446609124staticother

“9.77% p.a. High Growth option over 10 years”

production_quality
studio_polished
format_observed
single_image
concept
performance_proof
hook_type
n/a
emotional_vs_rational
mixed
offer_vs_brand
brand_led
funnel_stage
consideration
cta_label
Sign up
ac8448426257
ac8448426257static4:5

“Lower fees, more invested for your retirement.”

production_quality
brand_template
format_observed
single_image
concept
low_fees
hook_type
n/a
emotional_vs_rational
rational
offer_vs_brand
brand_led
funnel_stage
awareness
cta_label
Learn more