Advertiser profile
AustralianSuper
Dimension scores
Volume & Velocity
Longevity (winner-proxy)
Format Coverage
Production-Quality Mix
Concept Diversity
Funnel Coverage
Brand & Craft
Posture · generated
AustralianSuper runs a high-output, video-led posture, scoring 68.4 on volume and velocity across 17 tagged creatives, weighted toward video with 12 video versus 5 static. Longevity sits at 48.4 with 6 proven long-runners, indicating moderate winner durability on this performance proxy. Format coverage is narrow at 41.8, and concept variety is limited to 4 distinct concepts despite a tagged concept-diversity read of 61.1. Funnel coverage tags at 70.0. The brand sits modestly apart from the category at 21.1 distinctiveness against a 37.9 sameness index. Tagged production-quality-mix and brand-craft both read 100.0, though only 18% of creatives are studio-polished. Tagged dimensions remain experimental and unvalidated.
Dimension profile
Production map · brand/benefit × lo-fi/hi-fi
Distinctiveness vs category
0 = typical of the category, 100 = unique. Longevity is a winner-proxy; experimental dimensions are not yet validated (§8).
Creatives · 17 with assets
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