Advertiser profile
REST Industry Super
Dimension scores
Volume & Velocity
Longevity (winner-proxy)
Format Coverage
Production-Quality Mix
Concept Diversity
Funnel Coverage
Brand & Craft
Posture · generated
REST Industry Super runs a low-distinctiveness posture, scoring 27.3/100 against a category that is already fairly homogeneous (sameness index 37.9). Across 11 tagged creatives, output sits at moderate volume and velocity (46.3) with a modest longevity proxy of 39.3, though it has surfaced 4 proven long-runners. Format coverage is complete (100.0), balancing 6 static against 5 video assets, and tagged funnel coverage is strong at 76.0. Concept diversity is limited: just 3 distinct concepts (tagged 46.1). On experimental signals, brand-craft is maxed at 100.0 while production-quality-mix is mid (56.8), consistent with only 27% studio-polished creatives. Tagged scores remain unvalidated and longevity proxies performance rather than measuring it.
Dimension profile
Production map · brand/benefit × lo-fi/hi-fi
Distinctiveness vs category
0 = typical of the category, 100 = unique. Longevity is a winner-proxy; experimental dimensions are not yet validated (§8).
Creatives · 11 with assets
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