Advertiser profile
REST Industry Super
Dimension scores
Volume & Velocity
Longevity (winner-proxy)
Format Coverage
Production-Quality Mix
Concept Diversity
Funnel Coverage
Brand & Craft
Posture · generated
REST Industry Super runs a low-distinctiveness posture, scoring 20.6/100 against a category sameness index of 40.1, indicating its creative closely tracks category norms. Across 11 tagged creatives, output sits at moderate volume and velocity (45.2) with longevity at 49.1, supported by 4 proven long-runners as a performance proxy. Format coverage is complete at 100.0, balancing 6 static and 5 video assets. Concept diversity is mid-range (49.5) with only 3 distinct concepts, while funnel coverage reaches 76.0. On the experimental side, production-quality-mix and brand-craft both tag at 100.0, though just 27% of creatives are studio-polished. The profile reads as broad-reaching but conceptually narrow and category-conforming.
Dimension profile
Production map · brand/benefit × lo-fi/hi-fi
Distinctiveness vs category
0 = typical of the category, 100 = unique. Longevity is a winner-proxy; experimental dimensions are not yet validated (§8).
Creatives · 11 with assets
“Help with your super that won't cost you extra”
“Rest makes retirement planning simple and modern”
“Track your super contributions in the Rest App”
“Stay on top of your super with the Rest App”
“Rest makes retirement planning simple and easy”
“Help with your super that won't cost you extra”
“Invest in your future self with Rest Super app”
“Start adulting your super, get to know it”
“Stay on top of your super with the Rest App”
“Check your super balance and track payments easily”
“Compare the performance of investment options”