Advertiser profile
UniSuper
Dimension scores
Volume & Velocity
Longevity (winner-proxy)
Format Coverage
Production-Quality Mix
Concept Diversity
Funnel Coverage
Brand & Craft
Posture · generated
UniSuper runs a video-led program, with 10 video against 3 static creatives, supported by moderate volume and velocity at 62.8. Output skews experimental and concept-driven: tagged concept-diversity reaches 74.1 across 5 distinct concepts, while tagged production-quality-mix (91.4) and brand-craft (84.6) signal high creative polish despite only 31% being studio-polished. The weak points are reach and staying power. Format-coverage sits at 35.7, tagged funnel-coverage at 39.8, and longevity is just 15.8 with only 2 proven long-runners. UniSuper is moderately differentiated from the category (distinctiveness 31.5/100 against a sameness index of 37.9). Note tagged scores are experimental and longevity is a performance proxy, not measured results.
Dimension profile
Production map · brand/benefit × lo-fi/hi-fi
Distinctiveness vs category
0 = typical of the category, 100 = unique. Longevity is a winner-proxy; experimental dimensions are not yet validated (§8).
Creatives · 13 with assets
“Choosing the right super fund is important”
“We can help you find a super fund that works”
“Salary sacrifice can boost your super and save tax”
“More than one super account? Consolidate them easily.”
“Salary sacrifice could boost your super and save tax”
“Plan now to live the retirement you've dreamed of”
“Find out what your dream retirement will cost”
“US shares on strongest run since 1985, explained”
“Insurance through your super protects you and loved ones”
“UniSuper is one of the best super funds”
“Salary sacrifice may boost your super and save tax”
“US shares on strongest run since 1985, explained”
“US shares on strongest run since 1985, listen now”